Data Dictionary


NOTE: All input fields will be included in your output file. These fields will be to the far left of your file and will have the same name as on your import file

Individual Demographics

Name Description
Birth Year Indicates the year of birth of an individual.
Age Indicates the age of an individual.
Political Party Indicates an individual's political party.

  • R = Republican
  • D = Democrat
  • V = No Party
  • I = Independent
Business Owner Indicates that an individual self-identified as a business owner.

  • A = Accountant
  • B = Builder
  • C = Contractor
  • D = Dealer/Retailer/Storekeeper
  • E = Distributor/Wholesaler
  • F = Funeral Director
  • M = Maker/Manufacturer
  • O = Owner
  • P = Partner
  • S = Self-Employed
Gender Indicates gender of an individual.

  • F = Female
  • M = Male
Occupation Indicates an individual's occupation.

  • 1 = Blue Collar
  • 2 = Education
  • 3 = Financial Professional
  • 4 = Legal Professional
  • 5 = Management
  • 6 = Medical Professional
  • 7 = MiIitary
  • 8 = Technical Professional
  • 9 = White Collar
Birth_Month

Genealogy

Name Description
Heritage Indicates an individual's background.

  • 1 = African American
  • 2 = East Asian
  • 3 = South Asian
  • 4 = Central Asian
  • 5 = Mediterranean
  • 6 = Native American
  • 7 = Polynesian
  • 8 = Middle Eastern
  • 9 = Western European
  • 10 = Eastern European
Religion Indicates an individual’s religion.

  • 1 = Buddhist
  • 2 = Catholic
  • 3 = Hindu
  • 4 = Muslim
  • 5 = Jewish
  • 6 = Other Asian Religions
  • 7 = Lutheran
  • 8 = Mormon
  • 9 = Eastern Orthodox
  • 10 = Protestant

Real Estate

Name Description
Market Value Range Indicates the market value of the home within a range.

  • 1 = $0 - $49,999
  • 2 = $50,000 - $99,999
  • 3 = $100,000 - $149,999
  • 4 = $150,000 - $199,999
  • 5 = $200,000 - $249,999
  • 6 = $250,000 - $299,999
  • 7 = $300,000 - $399,999
  • 8 = $400,000 - $499,999
  • 9 = $500,000 - $749,999
  • 10 = $750,000 - $999,999
  • 11 = $1,000,000 +
Home Owner Indicates if the home is owner occupied or if the resident is a renter.

  • Y = Homeowner
  • N = Renter

Census

Name Description
Census Zip Median Household Income Indicates the median household income for zip.
Census Zip Median Household Income City Rank Indicates the median household income for zip over city.
Census Zip Median Household Income County Rank Indicates the median household income for zip over county.
Census Zip Median Household Income State Rank Indicates the median household income for zip over state.
Census Zip Median Household Income Country Rank Indicates the median household income for zip over country.
Census City Median Household Income Indicates the median household income for city.
Census City Median Household Income County Rank Indicates the median household income for city over county.
Census City Median Household Income State Rank Indicates the median household income for city over state.
Census City Median Household Income Country Rank Indicates the median household income for city over country.
Census County Median Household Income Indicates the median household income for county.
Census County Median Household Income State Rank Indicates the median household income for county over state.
Census County Median Household Income Country Rank Indicates the median household income for county over country.
Census State Median Household Income Indicates the median household income for state.
Census State Median Household Income Country Rank Indicates the median household income for state over country.
Census Zip Indicates the zip code used to identify match.
Census Zip Count Indicates count of total zip codes.
Census Zip City Name Indicates city name of zip.
Census Zip City Count Indicates count of zips in city.
Census Zip County FIPS Indicates county FIPS of zip
Census Zip County Name Indicates county name of zip.
Census Zip County Count Indicates count of zips in county.
Census Zip State Code Indicates state code of zip.
Census Zip State Count Indicates count of zips in state.

Forbes

Name Description
Forbes 2017 Rank 2017 zip rank.
Forbes Zip Zip code used to identify match to Forbes data.
Forbes Median Market Value 2017 median market value.
Forbes Median Days On Market 2017 median number of days a property was on the market.
Forbes Median Inventory 2017 median number of houses for sale.
Forbes 2016 Rank 2016 zip rank.
Forbes Rank Change 2016 to 2017 rank change.

Giving Deciles

Name Description
Major Giving Decile A model that predicts the likelihood of donors giving a Major gift. The higher the decile, the more likely an individual is a qualified Major Giving prospect.
Midlevel Giving Decile A model that predicts the likelihood of donors giving a Midlevel gift. The higher the decile, the more likely an individual is a qualified Midlevel Giving prospect.
Planned Giving Decile A model that predicts the likelihood of donors giving a Planned gift. The higher the score, the more likely an individual is a qualified Planned Giving prospect.

Household Demographics

Name Description
Income Decile Indicates the household income within a range.

  • 1 = Less than or equal to $39,999
  • 2 = $40,000 - $69,999
  • 3 = $70,000 - $99,999
  • 4 = $100,000 - $129,999
  • 5 = $130,000 - $174,999
  • 6 = $175,000 - $249,999
  • 7 = $250,000 - $399,999
  • 8 = $400,000 - $749,999
  • 9 = $750,000 - $999,999
  • 10 = $1,000,000 +
Net Worth Decile Indicates the household net worth within a range.

  • 1 = Less than or equal to $0
  • 2 = $1 - $9,999
  • 3 = $10,000 - $24,999
  • 4 = $25,000 - $49,999
  • 5 = $50,000 - $99,999
  • 6 = $100,000 - $249,999
  • 7 = $250,000 - $499,999
  • 8 = $500,000 - $999,999
  • 9 = $1,000,000 - $1,999,999
  • 10 = $2,000,000 +
Married Indicates if anyone in the household is married.

  • Y = Yes
Presence Of Children Indicates a household's known presence of children (0-17).

  • Y = Yes
  • N = No